Canton Fair 2026: Which Phase Should You Attend to Source the Right Products from China?
Sourcing products from China can unlock better pricing, stronger supplier relationships, and long‑term growth, but only if you show up at the right time and place.
The Canton Fair, held in Guangzhou, is the world’s largest trade fair, bringing together thousands of manufacturers and buyers from around the globe. Because of its size, the fair is divided into three phases, each focused on different product categories.
Choosing the wrong phase can mean wasted travel, missed suppliers, and lost opportunities. This guide breaks down each phase, what you’ll find there, and how to plan your visit so you get real results.
What Is the Canton Fair and Why Is It Divided into Phases?
The Canton Fair has been running since 1957 and now attracts over 200,000 international buyers each year. To make the event manageable, organizers split it into three phases. Each phase focuses on specific industries so buyers can meet the right suppliers without sorting through thousands of unrelated booths.
Understanding the structure helps you plan efficiently, save time, and focus only on suppliers relevant to your business.
Canton Fair 2026 – Spring Session
Phase 1: April 15–19, 2026 Phase 2: April 23–27, 2026 Phase 3: May 1–5, 2026
Your buyer badge grants access to all phases, but you should plan travel based on the phase that matches your sourcing goals.
Phase 1: Industrial Products, Electronics, and Machinery
Best for: Manufacturers, construction firms, importers of industrial goods
Phase 1 is the largest and most technical phase of the Canton Fair. It focuses on heavy-duty and industrial products, making it ideal for businesses sourcing equipment or technology.
You’ll find:
- Consumer electronics and home appliances (TVs, kitchen appliances, audio equipment)
- Machinery and production equipment
- Construction materials like steel, glass, cement, and insulation
- Electrical and power equipment
- Industrial automation tools
If your business involves factories, infrastructure, or technology-driven products, this is the phase you should attend.
Phase 2: Consumer Goods, Home Products, and Gifts
Best for: Retailers, e‑commerce brands, lifestyle businesses
Phase 2 is where you’ll find products that move quickly in retail markets. This phase focuses on finished goods ready for consumers, making it ideal for store owners and online sellers.
You’ll find:
- Home décor and furniture
- Kitchenware and household items
- Lighting and decorative products
- Gifts, souvenirs, and seasonal items
- Lifestyle and daily-use products
If you’re sourcing products to sell directly to customers, Phase 2 is usually the most productive phase.
Phase 3: Apparel, Textiles, Office, and Healthcare Products
Best for: Fashion brands, textile buyers, healthcare importers
Phase 3 is more specialized and focuses on light manufacturing, apparel, and wellness-related products.
You’ll find:
- Clothing, footwear, and fashion accessories
- Textiles and fabrics
- Office supplies and furniture
- Medical devices and healthcare products
- Fitness and personal care items
If you work in fashion, healthcare, or office supplies, this phase is where you’ll find the most relevant suppliers.
How to Register for the Canton Fair
Registering is simple, but it’s best to do it early.
Steps:
- Register online on the official Canton Fair website
- Receive your confirmation
- Pick up your buyer badge at the fair or designated hotels
- Bring your business visa, registration confirmation, and business cards
- Once registered, your badge gives you access to all three phases.
Tips for First‑Time Canton Fair Attendees
If this is your first visit, preparation is everything.
- Arrive early (around 8:30am) to avoid crowds
- Prepare a list of suppliers you want to meet
- Use the Canton Fair app to map halls and booths
- Bring plenty of business cards (100+ is safe)
- Take notes and photos of products and suppliers
- Don’t commit to orders on the spot — follow up after the fair
How to Get the Most Out of Each Phase
- Attend Phase 1 for electronics, machinery, and industrial goods
- Attend Phase 2 for consumer goods, home products, and gifts
- Attend Phase 3 for apparel, textiles, and healthcare products Planning around the right phase saves time, reduces stress, and increases your chances of finding reliable suppliers.
Need Help After the Fair?
Finding suppliers is only the first step. You still need to pay suppliers, move goods, clear customs, and deliver to your warehouse or customers.
Novoinno helps customers move goods across borders — one service at a time or as one complete trade flow. From supplier payments and consolidation to shipping and delivery, we handle the execution so you can focus on growth.
👉 Visit novoinno.com or DM @novoinno to get started.
